(case study) – ARE YOU BEACH BODY READY?

KAMPALA – I was ready to move on to other topics, however, this morning I came across this article and this petition on change.org. This case is especially interesting because it relates to my previous case study on fat shaming, beauty ideals, and consumerism. This ad (the one shown above this article) is an advertisement that can be […]

(case study) – BIG BEAUTIFUL WOMEN

KAMPALA – In case you don’t know, BBW stands for “Big Beautiful Women”, “big” being a substitute word for “fat”, which sounds a bit less demeaning. After all, it sounds better to say that someone is “big” or “over-sized” than “fat” or “obese”, although they often refer to the exact same size. Now, after having […]

(part V) – THE BEAUTY (and the beast)

KAMPALA – Suppose we overcome the challenges of modern feminism, structurally address bigotry and sexism, and move towards a society that is (more) egalitarian. Gender would be a superfluous concept, and restrictive norms would be either loosened or replaced by others. Every individual would have access to a full range of human behaviours without being […]


KAMPALA – Last time, I crushed down on anti-feminists, and “men’s rights activists”. I claimed they were naive at best, but most likely just judgmental and ignorant. This does not mean, however, that modern feminism is fault-free or that these features are just present on that one side of the table. In my last series, […]


KAMPALA – As someone who has considered himself a feminist for many years, these recent developments in popular culture that have given voice again to feminism, making it a *hot topic* were very exciting to me. I say were, because I have been getting increasingly frustrated with the discourse which modern feminism is placed in.  […]